Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Marketers need to use data to build and tell stories that are believable and persuasive. This book provides a practical roadmap to increase influence with data storytelling, drawing on expert trainer Caroline Florence's client work and contributions from experts across data, insights, marketing, and customer experience.

Format: Paperback / softback
Length: 296 pages
Publication date: 03 June 2024
Publisher: Kogan Page Ltd

Marketers are skilled storytellers who create content, marketing strategies, and internal communications. However, their stories must be supported by evidence to be believable and persuasive. Understanding how to use data to build and tell stories is essential in today's marketing landscape. Stories that are grounded in robust evidence and credible data can withstand challenges, provide meaning, offer insight, and engage audiences. This book aims to address the data storytelling skills gap and empower marketing professionals to effectively communicate with their customers and stakeholders. Whether you are a data expert, data anxious, or data sceptic, this book will provide you with the tools to enhance your communication skills. Written by expert trainer Caroline Florence, this book outlines practical strategies for building compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare, and AXA, as well as contributions from experts across data, insights, marketing, and customer experience, this book offers a comprehensive roadmap to increase your influence through data storytelling.

Weight: 460g
Dimension: 233 x 156 x 18 (mm)
ISBN-13: 9781398615038