E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

E-commerce Website Optimization is a comprehensive guide to increasing the percentage of visitors who buy from your site and subsequently the amount they spend. It is grounded in best-practice theory and research and includes updates on test metrics, prioritization, and personalization, as well as updated case studies and newly recommended tools.

Format: Paperback / softback
Length: 272 pages
Publication date: 03 December 2020
Publisher: Kogan Page Ltd

Conversion rate optimization (CRO) is a multifaceted approach that goes beyond mere website visits. It involves a deep understanding of people and their behavior, enabling businesses to tailor their strategies to maximize conversions. This comprehensive guidebook provides a comprehensive roadmap for achieving success in CRO.

Drawing from best-practice theory and extensive research, E-commerce Website Optimization offers a detailed, step-by-step guide to boosting conversion rates, enhancing ROI from online marketing campaigns, fostering higher levels of repeat business, and increasing the overall e-commerce value of websites.

In a rapidly evolving e-commerce landscape, this second edition of the book has been thoroughly revised to include the latest updates on test metrics, prioritization, and personalization. It also features updated case studies and recommends the most effective tools for optimizing e-commerce performance.

Whether you are a chief digital officer, head of online sales, entrepreneur, or small business owner, E-commerce Website Optimization is an indispensable resource for implementing a data-driven ethos in your organization's e-commerce program. It equips you with the knowledge and tools necessary to drive growth and success in the competitive world of online commerce.

Weight: 424g
Dimension: 156 x 233 x 19 (mm)
ISBN-13: 9781789664423
Edition number: 2 Revised edition