Transformed: Moving to the Product Operating Model

Marty Cagan and his partners at the Silicon Valley Product Group have written a book called "TRANSFORMED" to help companies transform and innovate like the world's top tech companies. The book provides a deep understanding of the product operating model, convincing case studies of successful transformations, and inspiring case studies of product innovation. It is written for those driving change, including senior company leaders, senior executives, and stakeholders who need to collaborate with product teams.

Format: Hardback
Length: 368 pages
Publication date: 26 February 2024
Publisher: John Wiley & Sons Inc

Are you ready to take your business to the next level and innovate like the world's top tech companies? Look no further than INSPIRED and EMPOWERED, two groundbreaking books that have revealed the best practices and techniques used by the top product teams operating in the product model.

INSPIRED, authored by product thought leader Marty Cagan, delves deep into the strategies and techniques employed by these exceptional teams. It provides valuable insights into the product operating model, showcasing its potential for transformation and success.

EMPOWERED, on the other hand, takes it a step further by sharing the best practices and techniques used by top product leaders to create an environment that fosters innovation and collaboration within their teams.

However, the most common question after reading INSPIRED and EMPOWERED is: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"

To answer this question, TRANSFORMED was written to bridge the gap between where most companies are currently and where they need to be. The leaders of these companies recognize the importance of transforming to compete in an era of rapidly changing enabling technology, but most of them have never operated in this manner before.

TRANSFORMED has three primary goals:

First, the book aims to educate readers with a deep understanding of the product operating model and its implications for work. It provides a comprehensive framework for understanding how products are designed, developed, and delivered, and how teams can work together to create exceptional products.

Second, the book aims to convince readers that while transformation is challenging, it is absolutely possible for companies to succeed in this endeavor. It presents detailed case studies of successful transformations, showcasing the strategies and tactics employed by these companies. These case studies provide valuable insights and inspiration for those driving change within their organizations.

Third, the book aims to inspire readers with truly impressive case studies of product innovation. It showcases the incredible achievements of top tech companies and demonstrates what is possible when teams work together towards a common goal. These case studies provide a glimpse into the future of product development and inspire readers to unlock their full potential.

TRANSFORMED is written for a wide range of stakeholders, including senior company leaders, senior executives, and stakeholders who need to collaborate with product teams, product leaders, team members, and all. It provides valuable insights and guidance for anyone who is committed to driving change and transforming their organization to the product operating model.

So, whether you are a CEO, senior executive, or team member, INSPIRED, EMPOWERED, and TRANSFORMED can help you take your business to the next level and innovate like the world's top tech companies. Embrace the power of the product operating model and unlock the full potential of your organization.

Weight: 658g
Dimension: 236 x 161 x 26 (mm)
ISBN-13: 9781119697336